A Matchmaking
Convenience Store
Title: Cheap Date$
Client: 7NOW (7/11’s App)
Brief: Develop a Valentine’s day promo for couples and singles whose ideal date night is one of home food delivery and TV binge-ing.
Insight: The pressure of finding a date for Valentine’s day on the day itself, is real. Some look to dating apps for a last attempt. Some adventurous couples may look to dating apps on Valentine’s day as well.
Idea: 7NOW now introduces you to some of their single friends. Cheap and single. We’re talking $1 Cheap. We create fun dating app profiles for items that are included on the promo.
Creative Team:
Agency: 360i, New York
Creative Directors: Derekh Froude and Rachel Dolinsky
Copywriter: Ezekiel Galan
Art Directors: Yuji Yang and Jay Jang