A Matchmaking

Convenience Store

Title: Cheap Date$

Client: 7NOW (7/11’s App)

Brief: Develop a Valentine’s day promo for couples and singles whose ideal date night is one of home food delivery and TV binge-ing.

Insight: The pressure of finding a date for Valentine’s day on the day itself, is real. Some look to dating apps for a last attempt. Some adventurous couples may look to dating apps on Valentine’s day as well.

Idea: 7NOW now introduces you to some of their single friends. Cheap and single. We’re talking $1 Cheap. We create fun dating app profiles for items that are included on the promo.